Iwona Bińkowska

Client Relationship Manager

I am the first contact person for a new client in the agency. I am responsible for new-business relations and maintaining relationships with key clients. With over 20 years of experience in the marketing communications and client service industry, I can accurately identify clients' needs and recommend the best solutions.

I used to work for companies such as Boeringer Ingelheim, Coca-Cola HBC, First Data, ING Bank, Lyrecco, Nestle, Pfizer, PKN ORLEN, Servier, Siemens, and UEFA Euro 2012.

I graduated from the Chopin University of Music in Warsaw.

Anna Gogacz

CEO

I am the founder and CEO of the Allegro agency. I have always combined creation and art with business, this is the DNA of my company. I manage an interdisciplinary team of specialists in various fields: Creative, Event, Digital, Communications and Incentive Travel.

I have over 30 years of experience working with top global and Polish brands.

For many years, I have been actively working towards the professionalization of the Polish event and marketing industry. I am particularly heavily involved in the industry dialogue dedicated to developing best practices and standards for client-agency cooperation.

I am a co-founder of Klub Agencji Eventowych [the Event Agencies Club] at Stowarzyszenie Komunikacji Marketingowej SAR [Association of Marketing Communications SAR], as well as a co-author and signatory of the Code of Good Practices.

As a panelist, I participated in many debates and events on marketing communication. I have won numerous honors and industry awards. I was on the jury of many competitions, including EFFIE Awards Poland, KTR and MP Power Awards.

I am proud that Allegro was the first agency in Poland to be awarded the title of Event Agency of the Year by Media&Marketing Polska based on the KANTAR client satisfaction survey, and the first company to win this award four times (2015, 2018, 2020 and 2021).

I graduated from the Chopin University of Music in Warsaw, postgraduate studies at the SGH Warsaw School of Economics in management and marketing, and the Harvard Business School Executive Education Program.

I am a member of LiderShe, an association of exceptional women – women-leaders.

Wojtek Ostrowski

Communications Director

I am responsible for marketing communications projects for the agency's clients and Allegro communications. I specialize in 360 projects, event communications, CSR, social communications and educational campaigns. I have more than 13 years of experience in integrated marketing communications, having started my career in London.

The projects I lead have been awarded in major competitions in Poland and abroad, including EFFIE, Złote Spinacze, European Excellence Awards, Kampania Społeczna Roku [Social Campaign of the Year] and Employer Branding Star.

I graduated from the University of Westminster in London with a degree in Spanish and International Relations (BA Honours), as well as received a degree in National Security from the War Studies Academy in Warsaw. I am currently studying Business Psychology in the field of Management at Kozminski University. I am certified by the EY Academy of Business - Managers’ Academy.

Michał Korejba

Event Creative Director

I lead the creative team, specializing in live and digital brand experience projects, cultural and TV events, as well as those requiring complex and multidimensional creative processes. I am fond of stage design and the world of multimedia, new technologies, and the possibilities offered by their creative use.

The projects conceived by our creative team win the most relevant industry awards, and I was awarded the title of Creative Person of the Year 2017 in the Event Industry [Kreatywny Roku Branży Eventowej 2017] and Young Creative Integrated Eurobest 2018. I am also a Papaya Young Creators 2022 finalist.

I graduated from the Cardinal Stefan Wyszyński University in Warsaw with a degree in media education and journalism, as well as received a degree in psychology from the Maria Grzegorzewska Academy of Special Education.

Anna Rabczuk

Chief Growth Officer

I am responsible for the development of the entire Agency, particularly for identifying new business opportunities and streamlining processes.

I have over 19 years of experience in the marketing communication industry.

Before joining Allegro, I worked in network advertising agencies as well as on the client side. I specialize in comprehensive brand development solutions and developing strategies to reach consumers at every stage of the purchase journey.

I have collaborated with major brands in the automotive, healthcare, and FMCG industries, including Toyota, Renault, P&G, Nestle, Sanofi, Sandoz, and Hartmann.

I am a graduate of the University of Warsaw in Management and Marketing as well as Journalism. I also hold a diploma from SWPS as a certified Business Trainer.

I am fascinated by people and their development. I am interested in coaching and psychology.

As a hobby, I am involved in horseback riding and serve as a judge in dressage competitions.

Magda Jędrusiak

Creative Director

I have been working in the marketing industry for more than 15 years. My strength is bold creative concepts for a variety of advertising campaigns, especially social ones. If you need a communication project integrated into your brand ecosystem, we will most likely work together. I specialize in building video narratives, spot writing and naming. I gained experience in the digital environment.

My projects have received important industry awards, such as EFFIE (twice), Golden Arrow, and Employer Branding Star.

I am a doctor of humanities, specializing in literary and art criticism, and a graduate of the University of Wrocław.

Magdalena Darska-Serafin

Event Director

I manage an event production and brand experience team. We run live, hybrid and online events.

I have more than 20 years of experience in marketing, both in event production and marketing strategy development, communication campaigns and shopper marketing operations.

I gained my know-how both on the part of the client and the agency. I have successfully introduced many brands to the Polish market through unconventional communication and event activities.

I have worked with some of the biggest brands in the market, including Coca-Cola, Żywiec, Rama, Wyborowa, Stock, Winston, KENT, Camel, Lucky Strike, Voque, and TVN.

I graduated from the University of Warsaw with a degree in economics.