CEO

I am the founder and CEO of the Allegro agency. I have always combined creation and art with business, this is the DNA of my company. I manage an interdisciplinary team of specialists in various fields: Creative, Event, Digital, Communications and Incentive Travel.

I have over 30 years of experience working with top global and Polish brands.

For many years, I have been actively working towards the professionalization of the Polish event and marketing industry. I am particularly heavily involved in the industry dialogue dedicated to developing best practices and standards for client-agency cooperation.

I am a co-founder of Klub Agencji Eventowych [the Event Agencies Club] at Stowarzyszenie Komunikacji Marketingowej SAR [Association of Marketing Communications SAR], as well as a co-author and signatory of the Code of Good Practices.

As a panelist, I participated in many debates and events on marketing communication. I have won numerous honors and industry awards. I was on the jury of many competitions, including EFFIE Awards Poland, KTR and MP Power Awards.

I am proud that Allegro was the first agency in Poland to be awarded the title of Event Agency of the Year by Media&Marketing Polska based on the KANTAR client satisfaction survey, and the first company to win this award four times (2015, 2018, 2020 and 2021).

I graduated from the Chopin University of Music in Warsaw, postgraduate studies at the SGH Warsaw School of Economics in management and marketing, and the Harvard Business School Executive Education Program.

I am a member of LiderShe, an association of exceptional women – women-leaders.