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Projects

The Grand Feast on TikTok

CLIENT:: TikTok
SERVICES:: event production, video content, influencer marketing, live streaming

The project involved the comprehensive execution of The Grand Feast on TikTok competition. The campaign’s name was a play on words — referencing both a popular cheese and the idea of a joyful celebration.

The key objective was to activate the broader TikTok community and promote the platform as a hub for inspiration and innovation. Well-known creators such as Rozkoszny, Foxx.gotuje, and Nakarmiona joined the project as flavor ambassadors and jury members.

Our role included producing six dynamic video spots featuring top food influencers and organizing two major events: a semi-final at the Bosch Culinary Studio and the grand finale at the Niebo club in Warsaw. The live-streamed finale was packed with surprises, behind-the-scenes coverage, and contests. The cherry on top was a live concert by Poland’s Eurovision star, Blanka.

The campaign exceeded expectations in both reach and creativity. The 10-part promotional video series gathered over 27 million views. The semi-final live stream attracted 99,000 viewers and 117,000+ likes, while the finale reached over 223,000 viewers and 402,000+ likes. The winner, Ania Pastuszka (@doschrupania), has generated 4+ million views since the campaign’s launch. The campaign was featured in 34 press publications, with major media support from platforms like Wirtualna Polska.

The Grand Feast on TikTok was the first culinary event of its kind at this scale on TikTok in Poland — engaging, inspiring, and celebrating the creativity of the community. The project solidified TikTok’s position as a leading platform for creativity and innovation.

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