Schwarzkopf
Professional
B2B advertising campaign in social media
Projekty
B2B advertising campaign
in social media
Our Team created an all-Poland advertising campaign on social media, dedicated to the hairdressing industry. We designed a landing page and provided full service for the advertising campaign.
An advertising campaign was brought into being on social media, and the purpose was to acquire new business contacts for Schwarzkopf Professional.
Within B2B communication we were responsible for creating advertising content. We produced advertising creations with a lead magnet in the form of tbh products. All were based on the tbh products line brand book.
We have implemented the developed advertising strategy, and for a month we were responsible for managing Facebook and Instagram campaigns with full targeting, activities, and budget optimization.
Campaigns directed stylists and owners of the hair saloons on a dedicated landing page, where they were able to make contact with Schwarzkopf’s Professional sales representative. While building the landing page we assured a double opt-in verification and site analyst. Also, we managed the application administration, within each of the participants were given a product from tbh series.
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Contact Anna:
+48 666 015 192, anna.rabczuk@allegro.com.pl
member of:
Allegro Sp. z .o. o. sp. k. with its registered office in Warsaw, ul. J. Słowackiego 19a, entered into the register of entrepreneurs kept by the District Court for the capital city of Warsaw, 12th Business Department of the National Court Register, under KRS number 0000418906, NIP (Tax Identification Number) 113-283-19-51, share capital: PLN 50.000.
The business obtained a financial subsidy under the government programs Tarcza Finansowa 1.0 and 2.0 [Financial Shield 1.0 and 2.0] of the Polish Development Fund for Micro, Small and Medium Businesses, provided by PFR SA.
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