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Projects

Orange & Netflix Partnership –
Festival Zone at Open’er 2024

CLIENT:: NETFLIX
SERVICES:: creation, production, brand zone, brand experience

At Open’er Festival 2024, we created a zone that merged the worlds of two powerful brands – Netflix and Orange – with 1980s pop culture aesthetics and modern technology. In the heart of the festival, an immersive space inspired by Beverly Hills Cop quickly became one of the most visited and talked-about attractions. With a dynamic program, iconic set design, and content tailored for social media, the project proved that brand experience can go viral.

The key challenge was to design an attraction that would engage visitors regardless of their familiarity with the film, generate organic reach on social media, and become one of the top destinations at Open’er.

We created a fully immersive zone inspired by the Beverly Hills Cop universe, combining 1980s aesthetics, cutting-edge tech, and the distinctive branding of both companies.

The zone’s standout features included large-scale set pieces – a red BMW, an oversized helicopter, and towering Californian palm trees – as well as high-energy activities such as:

Car Chase Experience — a personalized Hollywood-style car chase video, filmed, edited, and shared in real-time,
Jarek is here — a viral retro-style police lineup wall with branded elements,
VR, dance challenges, and late-night DJ parties — designed to attract festivalgoers even after the concerts ended.

The zone transformed throughout the day and night, offering chill-out areas, entertainment, social spaces, and viral photo/video moments.

The Orange x Netflix zone attracted an average of over 35,000 visitors per day. 36,000 people took part in the activities, and over 1,000 Car Chase Experience videos were shared online. 90% of invited influencers posted content without additional media support. The zone became one of the most photographed and visited spots at Open’er Festival 2024, significantly strengthening brand presence and engagement with festival attendees.

The project has been awarded a number of prestigious awards including the MP Power Awards, Eventex and EVA Awards.

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