Launch of Nissan ARIYA & Qashqai
Launch of Nissan
ARIYA & Qashqai
Together with the Nissan brand, we have opened a whole new chapter in the area of product launches. We organized a unique launch of Nissan ARIYA & Qashqai cars in the form of a hybrid event! Online and live actions targeted both the media, business partners and fleet employees.
We were responsible for the comprehensive preparation of the launch of two Nissan cars: the new Nissan Qashqai and Nissan ARIYA.
We prepared an event under the “Nissan Future Lab” banner, which consisted of various activities aimed at various groups: the media, business partners as well as fleet employees.
For journalists, due to COVID-19 restrictions, we organized an online event and arranged individual meetings at Elektrownia Powiśle with a photo session of new car models, allowing to view the new Nissan models in detail.
Employees of the fleet, dealer networks and agencies were invited to participate in an online training course that showcased the brand's unique cars.
The event lasted nine days and included rehearsals and recordings, two online events and a week of photo sessions and one-on-one meetings with journalists.
Allegro Sp. z .o. o. sp. k. with its registered office in Warsaw, ul. J. Słowackiego 19a, entered into the register of entrepreneurs kept by the District Court for the capital city of Warsaw, 12th Business Department of the National Court Register, under KRS number 0000418906, NIP (Tax Identification Number) 113-283-19-51, share capital: PLN 50.000.
The business obtained a financial subsidy under the government programs Tarcza Finansowa 1.0 and 2.0 [Financial Shield 1.0 and 2.0] of the Polish Development Fund for Micro, Small and Medium Businesses, provided by PFR SA.