Launch of Nissan ARIYA & Qashqai


Launch of Nissan
ARIYA & Qashqai

creation, visual branding, motion, 3D, hybrid event, product launch

Together with the Nissan brand, we have opened a whole new chapter in the area of product launches. We organized a unique launch of Nissan ARIYA & Qashqai cars in the form of a hybrid event! Online and live actions targeted both the media, business partners and fleet employees.

We were responsible for the comprehensive preparation of the launch of two Nissan cars: the new Nissan Qashqai and Nissan ARIYA.

We prepared an event under the “Nissan Future Lab” banner, which consisted of various activities aimed at various groups: the media, business partners as well as fleet employees.

For journalists, due to COVID-19 restrictions, we organized an online event and arranged individual meetings at Elektrownia Powiśle with a photo session of new car models, allowing to view the new Nissan models in detail.

Employees of the fleet, dealer networks and agencies were invited to participate in an online training course that showcased the brand's unique cars.

The event lasted nine days and included rehearsals and recordings, two online events and a week of photo sessions and one-on-one meetings with journalists.

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