Projects
Renault Megane Launch
Automotive journalists have "seen it all", but this event charmed them! We used advanced technology and a show of unconventional celebrities to present the new Renault Megane.
Our goal was to present the strengths of the new Renault Megane and reinforce the brand's perception as the market's bestseller.
For the first time at a commercial event, we used the Blacktrax system, the world's most advanced real-time object-tracking system in a 3D environment!
We created a dynamic convention using projection screens, on which we displayed images during their movement sequence.
The gala stood out among the plethora of similar events in the market. By building the event in this way, we were able to generate numerous publications and positive reviews of the new car. We convinced journalists that the new Renault Megane is a modern car worth buying. That’s what we wanted!
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Contact Anna:
+48 666 015 192, anna.rabczuk@allegro.com.pl
member of:
Allegro Sp. z .o. o. sp. k. with its registered office in Warsaw, ul. J. Słowackiego 19a, entered into the register of entrepreneurs kept by the District Court for the capital city of Warsaw, 12th Business Department of the National Court Register, under KRS number 0000418906, NIP (Tax Identification Number) 113-283-19-51, share capital: PLN 50.000.
The business obtained a financial subsidy under the government programs Tarcza Finansowa 1.0 and 2.0 [Financial Shield 1.0 and 2.0] of the Polish Development Fund for Micro, Small and Medium Businesses, provided by PFR SA.