Projects
"Goose and duck from Poland. Try it next door" campaign
High-quality Polish duck and goose meat has been recognized by European consumers for years. The goal of the campaign: "Goose and duck from Poland. Try it next door" was to promote duck and goose meat on the German market.
The main elements of the campaign
were spots, advertising banners and
a website providing comprehensive
information on goose and duck meat.
We divided the campaign into two stages. The fact that a Polish goose saves any situation was proved to consumers in the first video by Marcin - a Pole who saved his German neighbour from trouble by serving an aromatic Polish goose for an unannounced dinner.
The campaign was naturally linked to St. Martin's Day, a very popular festival in Germany.
In the second spot, viewers could see Marcin preparing aromatic duck for Christmas dinner. In creating this culinary composition, he is accompanied by a dynamic Revolutionary Étude by Fryderyk Chopin.
Both spots were very popular among German Internet users. During the campaign, the former video was played nearly 1.7 million times, while the latter one more than 1.2 million times. Thanks to well-constructed scenarios and creations, the viewers were eager to watch the video until the end.
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Want to know more?
Contact Iwona:
+48 600 906 619, iwona.binkowska@allegro.com.pl
member of:
Allegro Sp. z .o. o. sp. k. with its registered office in Warsaw, ul. J. Słowackiego 19a, entered into the register of entrepreneurs kept by the District Court for the capital city of Warsaw, 12th Business Department of the National Court Register, under KRS number 0000418906, NIP (Tax Identification Number) 113-283-19-51, share capital: PLN 50.000.
The business obtained a financial subsidy under the government programs Tarcza Finansowa 1.0 and 2.0 [Financial Shield 1.0 and 2.0] of the Polish Development Fund for Micro, Small and Medium Businesses, provided by PFR SA.
