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Projects

Heineken Player 0.0

CLIENT:: Heineken
SERVICES:: creation, event, branding, brand experience

Player 0.0 is part of Heineken's global campaign “The Best Driver is the One Who Is Not Drinking”, promoting responsible alcohol consumption in the context of motorsport and e-sports passion. We were responsible for organizing the Polish qualifying event – a spectacular experience for the finalists selected through a nationwide online competition. Player 0.0 in Warsaw showcased how a well-designed event can achieve a global brand’s communication goals – locally, yet with impact.

The event had to capture the spirit of competition while immersing participants in the brand world. We hosted it in the unique space of the H.A.O.S. bar in Warsaw. Known for its gaming vibe, the venue was transformed into a cutting-edge e-sports zone with modern F1 simulators and panoramic screens.

We created a Heineken 0.0 chill-out zone with a timed pit stop challenge, reaction testers, and PlayStation stations. We also implemented minimalist, eco-friendly branding and green lighting to reflect the brand identity. Every detail – from the simulator setup to the ambiance – played a role in strengthening the brand’s message.

Additionally, we handled all participant logistics: accommodations, transportation, and event operations.

Our efforts aligned with the Heineken 0.0 brand communication in Poland and the global tone of the campaign. The space we created delivered not only the thrill of competition but also a powerful brand experience. Attendees consistently highlighted the event’s unique atmosphere and high execution level – combining emotion, innovation, and responsibility.

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