Projects
Tango League
Warsaw
adidas Tango League Warsaw is the Polish edition of the brand's global activation, through which adidas refreshed its image among young men and selected unique ambassadors from among amateur football players.
We created a series of four street football tournaments that stood out for their dynamics and industrial street atmosphere. Each of them was a unique event in terms of unusual location, setting, activation and involvement of Polish influencers and foreign celebrities.
We chose original locations. The arena for the football competition included a hangar at Bemowo airport and the roof of a car park in Warsaw downtown. The matches were played on two pitches built from scratch and in an octagon for spectacular duels.
The event was attended by
prominent freestyle footballer Sean Garnier
i
and influencers: Lotar and Lachu.
We successfully translated the global adidas Tango League formula into the Polish market, which allowed us to identify new ambassadors who promoted the brand among peers and built a positive brand image.
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Contact Iwona:
+48 600 906 619, iwona.binkowska@allegro.com.pl
member of:
Allegro Sp. z .o. o. sp. k. with its registered office in Warsaw, ul. J. Słowackiego 19a, entered into the register of entrepreneurs kept by the District Court for the capital city of Warsaw, 12th Business Department of the National Court Register, under KRS number 0000418906, NIP (Tax Identification Number) 113-283-19-51, share capital: PLN 50.000.
The business obtained a financial subsidy under the government programs Tarcza Finansowa 1.0 and 2.0 [Financial Shield 1.0 and 2.0] of the Polish Development Fund for Micro, Small and Medium Businesses, provided by PFR SA.