Recode Running Festival


Recode Running

brand experience,
consumer activation, lifestyle

An energetic three-day running festival created for the adidas Runners Warsaw community, combined with the promotion of the Ultraboost shoe model. It was part of a global activation celebrating the international running community. All in the atmosphere of urban running! Training with Olympic champion Haile Gebrselassie, an evening at the cinema full of inspiring movies, even instructive workshops meant that every runner could find something for themselves.

We organized a comprehensive festival for runners taking full advantage of the adidas brand identity and capturing the atmosphere of urban running.

This was not just a run but an event full of additional attractions. We provided a range of activities and created exceptional zones, including a relaxation zone unique to the entire Warsaw Half Marathon on a barge on the Vistula River.

The event was attended by 300 participants! It was an effective integration of adidas Runners Warsaw which built a bond within the global community.

To promote the new shoes, we created an insta-friendly zone that generated buzz on social media.

We planned meetings, workshops
and training sessions with running legend Haile Gebrselassie. We also organized a screening of short movies at the Kinoteka.

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Contact Iwona:
+48 600 906 619,