Projects
adidas Terrex
We planned a unique camper trip to the adidas Infinite Trails with a relay team of running influencers. Content created during the trip was used to promote a subsequent sales activation carried out in cooperation with sklepbiegacza.pl.
We were responsible for the creation and implementation of unique training workshops led by brand ambassadors - all this as part of a camper trip to adidas Infinite Trails.
Invited running influencers had the opportunity to experience true hard fitness in the underground car park or aeroart in the Sky Club. There were many more locations, each surprising, each social media friendly. Influencers were sharing the experiences provided by adidas on the fly. With such designed attractions, adidas Terrex's social media presence was almost constant.
As part of the project, we shot a series of videos in the Austrian mountains during the adidas Infinite Trails competition. The prepared content was used to organize a competition for consumers. During the sales activation conducted with sklepbiegacza.pl, we obtained nearly 1,000 competition entries. We have also succeeded in raising the recognition of the adidas Terrex brand among trail runners. We showed digital consumers that adidas is a bold, progressive brand that does not give up and generates emotions.
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Contact Anna:
+48 666 015 192, anna.rabczuk@allegro.com.pl
member of:
Allegro Sp. z .o. o. sp. k. with its registered office in Warsaw, ul. J. Słowackiego 19a, entered into the register of entrepreneurs kept by the District Court for the capital city of Warsaw, 12th Business Department of the National Court Register, under KRS number 0000418906, NIP (Tax Identification Number) 113-283-19-51, share capital: PLN 50.000.
The business obtained a financial subsidy under the government programs Tarcza Finansowa 1.0 and 2.0 [Financial Shield 1.0 and 2.0] of the Polish Development Fund for Micro, Small and Medium Businesses, provided by PFR SA.
