Allegro Brand Experience Agency. Doświadczasz najlepszego!

Projects

ING Smog Free

CLIENT:: ING Bank Śląski
SERVICES:: CSR, public relations, press conference,
influencer marketing, video

ING Bank Śląski is a socially responsible company that encourages similar attitudes among its clients by offering them banking products supporting ecological investments. As part of our CSR activities, we have launched a debate on the joint combat against smog. We organized a special press conference for ING with the participation of journalists from influential media, influencers, activists and local authorities. During the meeting, we presented an anti-smog tower by Daan Roosegaarde, which was erected in Krakow.

To reinforce ING Bank Śląski's image as a socially responsible company that encourages similar attitudes among its clients, we organized a press conference on air pollution in Poland. The event was held in Krakow, the city with the greatest smog problems at the time.

With an anti-smog tower by Dutch artist Daan Roosegaarde - which was erected in Krakow, absorbing smog like a giant vacuum cleaner - we started a social discussion on air quality in Poland. The conference was attended by journalists from influential media, influencers, activists and local authorities.

We were responsible for comprehensive communication based on CSR operations. We engaged ING in active contact with national and local media. Publications about the event appeared not only in Polish but also in foreign media.

Our project was recognized in the Baltic Event Awards.

We use cookie