What is a hybrid event?

A hybrid event is simply a live event combined with an online event. The difficulty of preparing such project is to ensure that the audience can participate and engage in it no matter where they are. Every part of a hybrid event, whether "live" or online, must be properly designed and personalized.

Hybrid events and technology

Fortunately, today's technology makes it much easier to create a hybrid event that is as impressive and immersive online as it is in the physical event space. Almost everything we experience in real-life events can be shown and mapped in a virtual world in some way. All you have to do is choose the right technology for it and refocus your mindset a bit. From dedicated apps for online event management and communication of its participants, such as ATOOL (you can read more about our proprietary application here: ATOOL) to ultra-realistic 3D graphics. With it, any space can be mapped or created. Then, event anchors can be integrated into such space. Thanks to augmented reality, users can achieve a level of interactivity comparable to that specific to gaming activity.

Internal hybrid events

Team meetings, brainstorming, or just plain office work in the hybrid form are now standard in many companies. Similarly, in the case of training courses, the hybrid model allows for inviting external specialists to remotely join and interact with participants in person. While the team is on-site at the office, an invited speaker can deliver a speech on the event's hybrid platform without having to commute to a live meeting. Thus, gaining knowledge and accelerating the professional development of employees is no longer limited to one location!

Advantages of hybrid events

Advantages of hybrid events The biggest advantage of hybrid events is their phenomenal reach, which is far beyond the control of traditional events. Hybrid events can be broadcast online to selected groups or widely via social channels. We are not limited by space. We can reach audiences in almost every corner of the world. 

During an on-site event, people are often too shy to ask questions. By allowing participants to ask questions remotely, we find that their engagement is much higher. Special meeting platforms offer real-time probing tools, Q&A and many more solutions that can improve involvement during hybrid meetings.

 

The biggest advantage of a hybrid event is that participants can attend from virtually anywhere in the world. Both real-life and virtual audiences are not limited by distance. The interaction is seamless. A hybrid event offers two kinds of experiences to completely different audiences. Provided with the best of both worlds, virtual and real-life participants can benefit in different ways. They can enjoy social interactions, have access to a virtual platform, and participate in games and quizzes. A hybrid event provides cross-networking opportunities. A hybrid event helps reduce the carbon footprint! With a limited number of real-life participants, such an event will help reduce the number of wasted meals, transportation, and production of unnecessary materials.

Hybrid predictions

34% of event organizers expect to invest more in hybrid events in the next few years. 
21% marketerów twierdzi, że kupuje hybrydową platformę eventową. 
25% of respondents declare they will organize 5-10 hybrid events per year. 

A hybrid event allows to enhance the number of participants by creating an effortless way for people to learn more about and increase their interest in a company. For this reason, the meeting industry must see hybrid events not as a temporary pandemic solution, but as the future of events rich in options. Especially since technology already creates great opportunities to build events that are beautiful and impact the senses and emotions, taking us on a journey to different worlds.