ZOOm me out
To encourage patrons to visit the zoo throughout the year, not only in spring and summer.
A campaign which would in a straightforward and lighthearted way encourage people to visit the zoo.
The campaign was aimed at young parents and their children. We literary drew the eyes of all residents of Warsaw with creative billboards and posters, carrying the message that it is the zoo, where you can see animals "in its full shape". Pictures and movies offer you just a glimpse of what you can get in reality.
The campaign generated a huge interest and a lot of lively discussions. The sales of tickets went up by 12 per cent.