The ING Smog Free Project
To reinforce the image of ING bank as a socially responsible company.
By providing a platform to ING representatives and Daan Roosegaarde, the inventor of the Smog Free Tower, to interact with national and local media, a large number of people could learn about ING bank’s active role in the fight for cleaner air.
Focused on generating as much interest as possible around the problem of smog, we designed the area around the Tower to facilitate discussions about the quality of air. Obviously, the eco-friendly press conference as well as press-packs were designed to do the least possible damage to the environment.
Over 900 mentions, including 66 TV reports and 44 press articles.