Renault Megane Launch
To present the best features of Renault Megane and strengthen its image as the best selling car on the market, while impressing the automotive journalists, who "have seen it all", and motivating the dealers to sell the model.
The latest technology applied in a show featuring atypical stars.
Blacktrax system* used for the first time at a commercial event.
Classical and pop music stars performed among a set of moving
LED screens, making the launch stand out from similar
events on the market.
*The cutting edge technology that allows following moving objects in real time in the 3D environment.
The event helped create a positive attitude of journalists towards the new model of the car, which was reflected in the subsequent reviews.