M1 close to your heart for 20 years
To use M1’s anniversary as an opportunity to increase sales.
Easy to understand sales promotion that will reward repeat customers.
Customers had an opportunity to share their experiences from the years M1 has been in business. During this sentimental journey, they could collect stickers - the process which in the end rewarded them with guaranteed prizes.
The most successful sales promotion in the history of M1, which didn’t feature a car in the prize pool.