Empik Bestsellers TV Gala
To produce a TV event, which will attract a larger number of viewers than ever before, and to strengthen the brand’s image as a cultural trendsetter in Poland.
The conviction that what really matters is usually
hidden inside led us to an inspiring insight:
"Show me your living room, and I’ll tell you who you
Just like living rooms are centres of our home entertainment, Empik stores lure us with good music, literature and board games. The two worlds usually converge when after buying something in the shop, we rush home, and then settle down in the living room to listen to a new CD, read the latest bestseller or play a board game with friends.
The idea of the convergence permeated the event design and communication. Utilising Empik store - living room parallel in the impressive stage design, merging traditional design elements with cutting-edge media technology, and finally a two-prong focus on online and offline activities aimed at promoting the event, allowed us not only to rise to the challenge, but also to exceed everyone’s expectations.
Combination of our creative idea together with perfect execution brought the intended success. 2.54 million TV viewers – half a million more than during 2016 gala. An increase in the number of mentions compared to two previous gala by 59% and 321% respectively.